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Natural Soap and Skin Care Products a Growing Trend in the Beauty Industry

Chatsworth, CA (PRWEB) July 8, 2008 -- The beauty industry world wide is seeing a large and growing demand for skin care and bath products made with all natural, and in some cases organic ingredients. The trend is growing quickly and encompasses all categories of consumer and professional beauty products. As knowledge and education among consumers increases about what makes a skin care product "natural" or "organic", many retailers are finding their clients demanding more of these products instead of the traditional cosmetics.

One retailer that has received a growing chorus of calls for more variety of natural skin care and beauty products is Chatsworth based Cleopatra's Choice. Responding to client demands the company recently introduced a new line of handmade and natural soap (http://www.cleopatraschoice.com/natural-soap.php) and a makeup line which doesn't contain "parabens" and other ingredients considered harmful or "unnatural" by the natural conscious customer base. The online vendor has added about ten different soaps made only with all natural ingredients with names such as "Green Tea with Grapeseed Oil" and "Creamy Cucumber Delight". The soap is hand made by a company called Avvya which specializes in all natural and organic soaps.

Bath and body products which use only natural or organic ingredients are hard to find primarily because it is difficult to preserve them and give them a shelf life longer than a few weeks. Many chemicals which have recently been found to be harmful to the skin are actually preservatives which extend the skin care product's shelf life for a period of over a year. Such is the case with the infamous parabens ingredient which has gained the most notoriety as potentially being a cancer causing agent and is found in many over the counter cosmetics.

"We hear it day in and day out from our customers," says Sharon Allen, founder of Cleopatra's Choice, "the demand for natural and organic skin care and beauty products is just something that we can't ignore. Our customers are demanding a wider selection of all natural products and we have to listen to what they want."

The company is named so because they started out by carrying primarily Dead Sea products (http://www.cleopatraschoice.com) but have now expanded into other skin care and beauty categories. By expanding into natural soap and mineral makeup powders and foundation the company hopes to give their more educated customers a wide selection and more choices of the products they are interested in.

The cosmetics introduced by the company are also taking on a more natural approach. Compared to traditional cosmetics and makeup - the newly popularized mineral makeup (http://www.cleopatraschoice.com/mineral-make-up.php) is what Cleopatra's Choice chooses to offer. This make up is composed primarily of loose minerals and powder and according to some research is actually beneficial for the skin. The minerals which compose these cosmetics are actually present in skin and help balance out skin pH and moisture levels, therefore putting on cosmetics made of minerals can help deliver needed nutrients into the skin.

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